Strategy

• Programmatic Campaign: Launched a programmatic ad campaign leveraging Good-Loop’s ethical advertising platform to deliver highly targeted, interactive video ads.

• Call to Action: Encouraged user engagement by integrating a "watch-to-donate" model where viewers could unlock donations to The National Autistic Society for every ad completion, allowing them to contribute to the cause.

• Inclusive Messaging: The campaign focused on destigmatizing autism, educating the public, and driving inclusivity through thoughtful storytelling and impactful visuals.

• Targeted Audience: Leveraged data-driven targeting to focus on individuals interested in social causes and inclusivity, ensuring the message reached an empathetic and engaged audience.